INTEGRATED REPORTING | INVESTOR COMMUNICATIONS | CREATIVE LEADERSHIP
Executive Snapshot
York Timbers is a South African forestry and timber-products group operating across plantations, processing and distribution.
Contracted through Purple Frog, I led creative direction across three reports from 2013 to 2015. The work moved the publications toward a clearer, stakeholder-led integrated reporting system.
The Communication Challenge
Each report contained dense information across operations, strategy, governance, sustainability and financial performance. It served investors, regulators, employees and communities with different needs.
The reports also had to evolve without losing continuity. New priorities needed to fit within a familiar structure aligned with King governance principles and GRI-informed reporting.
How could York create a consistent reporting system that became clearer each year?
My Role
As consulting Creative Director, I led the concepts, information architecture and design system. I coordinated client reviews, typesetting and proofreading, then approved layout consistency, print files and digital exports.
The Communication Response
I reorganized content around three questions: what matters, why it matters and how the business creates value.
Typographic levels, summaries and section logic separated essential messages from supporting detail. Infographics, diagrams and frameworks translated the business model, strategy, stakeholder engagement and sustainability content into accessible visual information.
A repeatable system of grids, typography, navigation, iconography and templates created continuity across all three reports. Recurring sections remained recognizable, while layouts adapted to new information and annual priorities.
Each report developed the system rather than replacing it. This protected York’s identity, reduced fragmentation and created a visible progression across the three-year engagement.
Business and Communication Value
The work produced a cohesive reporting platform with consistent navigation and brand tone. It connected business strategy, governance, sustainability and financial performance.
The system gave non-specialist readers clearer entry points into technical information while preserving the detail required by informed stakeholders.
What This Project Demonstrates
Investor communications, integrated reporting, multi-year creative direction, information architecture, stakeholder communication, ESG reporting, editorial systems, data visualization, production leadership and brand consistency.
View the Published Reports
The reports show how the communication system developed while retaining a consistent corporate narrative.
2014
Year 2013
